The Bill & Melinda Gates Foundation officially calls it the Grand Challenges Explorationprogram and it was initially launched to fund unorthodox — some might even say "wacky" — scientific research projects aimed at solving problems in global health and development.
This week, the philanthropy is asking for a new round of proposals from all you creative types. In addition to the standard calls to optimize crop yields and improve vaccines, this round adds a new not-so-technologically geeky category into the mix: Advocacy and storytelling.