ETF The Lure of the Exchange Traded Fund By Dave Meyer & Greg Heberlein • Sep 10, 2013 www.SeniorLiving.org / flickr.com Listen Listening... / 3:41 Why are exchange traded funds (ETFs) growing in popularity? Financial commentator Greg Heberlein says the ability to buy and sell them at any time during market hours makes them very appealing. The pros and cons of Exchange-Traded Funds By Dave Meyer & Greg Heberlein • Apr 10, 2012 401kcalculator.org Exchange-Traded Funds (ETFs) are a popular alternative to mutual funds. Are they right for you? On this week's Money Matters, financial commentator Greg Heberlein tells KPLU's Dave Meyer that a well diversified ETF can be a great investment.