The Seattle Times Company is now actively working to support Republican gubernatorial candidate Rob McKenna and gay marriage, part of a push to demonstrate the effectiveness of newspaper political advertising.
Washington state's largest newspaper began with a full-page ad Wednesday calling McKenna "a choice that will make us all proud." The newspaper's editorial board has endorsed McKenna.
The company says it's also giving an in-kind donation of ad space to the political campaign that supports the gay marriage ballot measure. In a statement, the company said it hopes the advertising effort will demonstrate the strength of print political advertising, which often is focused on broadcast outlets.
A spokesman did not immediately return a call seeking more details on the decision.
