KNKX actively works for diversity on multiple fronts. Among the most important are audience composition, programming and content, community engagement and employment. Often the work for diversity is a blend of these areas. Specific steps and strategies for implementing this goal are created and carried out as part of overall station management and are spoken to in institutional documents.
KNKX provides content that appeals to a diverse audience, with the idea of diversity embracing areas such as age, gender, ethnicity, and socio-economic status.KNKX listens for and includes “different” voices when presenting news. KNKX News consistently demonstrates its commitment to exploring the needs of minority and other diverse audiences by bringing issues affecting these populations to the forefront.
KNKX engages diverse elements of the community. As examples, the Community Advisory Council actively seeks diverse membership. And for more than a decade KPLU’s School of Jazz program has supported and encouraged jazz education and appreciation among young students. The School of Jazz program strives to include some of the under-served high school music programs in Western Washington who’ve never had the opportunity to work with a professional jazz mentor, much less have had the experience of recording a CD. Some of these students are from lower socio-economic backgrounds and/or schools lacking strong booster club and community support. Overall, the program helps to foster the next generation of jazz musicians.
KNKX seeks diversity among employees and interns. KNKX is committed to diversity, endorses the goals of equal opportunity and affirmative action, and actively seeks applications from women and persons of color. In addition, as a broadcast station licensed by the FCC, KNKX is required to engage in regular EEO initiatives which support diversity.